In marketing terms, it is not always possible or necessary to segment your communication. Some consumer goods, such as the latest edition of an iphone or a Samsung, are likely to appeal to men as well as women, young and old, professionals and individuals. However, this represents a challenge in the sense that it is necessary to develop communication strategies that can touch all these targets simultaneously. In such an approach, choosing the right voice to convey the message is crucial - a voice to which all these targets can relate. On Foreign Voiceover.us, we have selected British English voice-overs that all able to find the right balance.