The target audience of young adults, between 18-25 or more, are by definition hyper-connected. It is a generation that has become accustomed to consuming selected interesting content on their mobile phones, in any place and at any time. It is also a audience for whom the expression of gender is constantly shifting between the masculine and the feminine, whether in dress codes, self-expression, ways of describing oneself or in media consummation. Many of the British English voice-overs presented by Foreign Voiceover.us have this ability to communicate beyond gender boundaries.